Social media bootcamp: My tips on managing an online brand

Here’s a talk I have often given to individuals and some groups, but have never written down: My tips on how to grow and maintain your brand on social media.

Now a presentation I’m scheduled to give to the social media staff of Health by Design has spurred me to put together a Power Point slide deck. Just going to put this right here for myself and anyone else who needs it!

My first effort in Adobe After Effects

Yay, I made something move in a video!

For this project done for my Foundations of Digital Production class at IUPUI, I had to demonstrate 1) knowledge of how to implement green screen effects and 2) effective creation of motion graphics.  It’s pretty short.

The green screen effect was the easy part. I used a still of a stormy field for the backdrop for a keyed sequence shot with a girl’s head and shoulders against a green background.

For the motion graphics, I then added the sun-like object and brand and tag titles animated to rise and appear to the left side. I added a dark-to-light and blur-to-focus effect on the still to complement the otherworldly vibe.

MANY thanks to the excellent tutorial at Lynda.com for walking me through it step-by-step.

Unboxed! My Plated.com menu order for class video project

My team for N501,  Foundations of Digital Production, is creating a promo video and website for a product in order to showcase the video, 3-D and other techniques we will learn this semester.

Our choice: Plated.com, a service that will deliver to your door an entire meal-in-a-box. In order to research the product for our project, I ordered two plates of two different meals from the service. I enjoyed unboxing this package of goodies today!

Have you used Plated.com? How about Blue Apron, Hello Fresh or other food-delivery services? What is your opinion of this type of web-order product?