I get close to a 100% response rate on my course evaluations. Why? I apply what I know about social psychology, usability, and user engagement:
– I send an email announcement with the course link. Students are more likely to pay attention to a message from an authority figure and regular fixture in their lives (me) than an anonymous form email from the administration.
– I make a course assignment in our Learning Management System (Canvas) with the link that is due on the final day of the course evaluations. This is the same design pattern that I have used the entire semester to remind them of deliverables and nudge timely submissions. They have formed the habit of checking off this list of to-dos that is visible in the LMS sidebar.
– I offer 1 extra credit point to each student if the class reaches a 100% response rate on the evaluation survey. This is advertised in the email announcement, the LMS course assignment, and in my in-class lecture. A participation incentive that the recruit actually wants is a key motivator for all of my survey research, and it works here too. Plus, it activates students’ altruism and self-interest to help out other students by participating and to influence them personally to take the survey as well.
– I give them 10 minutes in the last class meeting to fill out the course evaluation, if they haven’t already done so. Most have already formed the intention to act based on my previous steps, but have not acted yet on the intention. By making it a class activity with dedicated time, it lessens that inertial force to put it off in favor of other urgent deadlines. I step out of the room, though, to mitigate the social pressure of having me present as they fill it out.
The end result is that my course evaluations are more balanced than if only the students with a grudge against me fill them out. I can trust the results as being a true cross-section of students’ assessments of my work.